Check it out. Even if you are not a journalist, you can learn from Mr. Clark’s teachings. In fact, you should make it a point to read his Writing Tools blog and all of his articles on storytelling. Read his own serial narratives.

As I’ve said before, narratives—whether done as serials or single stories—are wonderful magnets for readers. I wish more newspaper editors encouraged their writers to use narrative tools and taught them how to do it.

But as I have also said before, narratives done badly are terrible. Some journalists hear that word “narrative” and they suddenly start writing purple prose, dripping with adjectives and adverbs. They seem to think narrative is a license to write tedious description, to substitute literary-sounding clichés for solid details and to plod into stories with leisurely leads that bore readers. The results can be embarrassing.

Writing a narrative is different from writing conventional news and feature stories. It requires a different approach and different techniques, and these must be learned. They must be practiced, too.

Practice with small narratives. A narrative need not be a blockbuster or a serial with multiple chapters. Good narratives can be done in 12 to 20 inches. They can even be done on deadline.

Practice using narrative techniques even in stories that are not narratives. A section of dialogue, for example, might add zing to that meeting story you have to write.

When you can write a taut short narrative, when you are comfortable with the tools of narrative— description, dialogue, suspense, scenes, cliffhangers—then you can try more ambitious projects such as a serial.