Voice and style matter, but inexperienced writers do best to approach them indirectly, with their attention on other issues.

If they think about their style and voice as they write, they may exaggerate or distort both. Concentrate, instead, on matters such as accuracy, clarity and simplicity. Concentrate on the goal of making the work easy and pleasurable for the reader. If writers do that, style and voice will take care of themselves.

This advice isn’t needed by writers who have mastered their craft. Such writers have the discipline to make conscious decisions about voice and carry them off.

In any case, there’s nothing sacred about voice and style. Never use them to defend bad writing. Some writers do that because their egos won’t let them admit the writing is bad or because they are insecure.

They turn in copy that is turgid and stuffy or, at the other extreme, sophomorically breezy. Then they get all prickly if an editor dares to tamper with it.

As a coach, I would rather work with almost any other writer than one who prattles about voice and style and can’t face the least criticism.

Any writer has a voice. The question is whether the voice is appealing. People won’t sit in an audience listening to a speaker whose voice is unpleasant, and readers won’t stay with a writer whose work is boring or distracting.

If the writing isn’t working, it needs to be fixed. The way to fix it is to focus not on voice or style but on the specific problems that mar the work.

Is the copy deadened by cliches and deadwood? Get rid of them. Are there strained similes and labored metaphors? Cut them. Is the tone pompous because the writer is being pretentious and trying to show off his vocabulary? Rewrite, using plain words and speaking conversationally to the reader.

Fix the problems, whatever they are, and you will find that style and voice are much improved.